From Prison To Luxury Brand CEO

Darrell Alston

I oftentimes find inspiration where I least expect it.


Lately, I have been uninspired. As a creative with career and mommy duties, it is easy to fall into this rut. Sometimes instead of pushing through, I decide to pause and tune in to the world around me. I was in my car for a couple of hours, so I scrolled through my podcast library and landed on Earn Your Leisure Episode #198, Former Inmate Turned Luxury Brand Ceo. My curiosity overpowered my skepticism, so I decided to forego another episode of On Purpose With Jay Shetty and tune in to hear what Darrell Alston, the founder of Bungee Oblečení, had to say. I am now a full-fledged fan and will be purchasing a sweatshirt before my spending freeze begins. 

What inspired me the most was Mr. Alston’s grit, determination, and transparency. Mr. Alston put the “H” in hustle (i.e., grit and determination) because he believed in his brand. Along with that hustle, Mr. Alston was humble enough to know that he had a lot to learn. In order to gain the knowledge he needed, he observed others around him, asked a lot of questions, and used the tools he had available to him to do research. I firmly believe that his humble hustle caused, and is causing, doors with plenty of opportunities to be open for him.

Tune in and be sure to let me know what you think.

Published by Tonza D. Ruffin

Perfectly Imperfect but VERY PROUD WOMAN, MOM, LAWYER, and AUTHOR, but most importantly...LIFE LOVER! I laugh loud, I work hard, I play hard, I am adventurous, I am curious, I am driven, I have moments of deep insecurity, I am loving, I am vulnerable, I am explosive (not one of my finer qualities), I dance around my house alone, I am an awful perfectionist which makes my insecurity worse, I sing out loud in my car without any concern for whose watching, I have trust issues, I do not live through my children, I no longer try to force my children into the mold that I created so that I could feel validated as a mother, I am a risk-taker, I am guarded in my personal life, I am kind, I am grateful. I am so excited about the rest of my life!

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